Zuby is more than just a rapper. He is a rising public figure and influential voice, whose unique perspective, authenticity and positive energy have earned him over one million followers on social media and 10 million+ online video views. He has caught the attention of some of the most popular media personalities in the world, appearing on The Joe Rogan Experience, The Adam Carolla Show, The Glenn Beck Podcast, The Rubin Report, The Ben Shapiro Show, and The Candace Owens Show, as well as mainstream news outlets such as BBC, Fox News, Sky News and RT.

Nzube Olisaebuka Udezue

As a musician, author, podcaster, public speaker, fitness expert and life coach; Zuby doesn’t shy away from expressing himself, with a refreshing and compelling level of honesty.

Zuby was born in England and raised in Saudi Arabia, where he attended an international school. While studying Computer Science at Oxford University, he started rapping and within months self-released his first album Commercial Underground. His first single and music video Steppin’ 2 Me gained local popularity, receiving radio spins and national TV airplay. Since then, he has created his own successful merchandise line, reached #12 on the iTunes Hip Hop Chart and self-released 5 albums and 3 EPs on his label C.O.M. Entertainment, which have sold over 30,000 total copies independently.

A rapper with a difference, Zuby is known for his clean, positive and inspirational lyrics, as well as his masterful flow and energetic live performances. He has performed over 100 gigs in 8 different countries, including the UK, USA, Saudi Arabia, Nigeria, Germany and Czech Republic. Beyond his own headline tours, he has opened for several popular artists such as Tech N9ne, Akala and The Pharcyde.

Zuby’s fan base and achievements continue to grow rapidly. He is now the highest funded UK based rapper on Kickstarter, his podcast Real Talk with Zuby reaches thousands of listeners every week, and his first book Strong Advice: Zuby’s Guide to Fitness for Everybody has sold over 5,000 copies independently.


Nzube Olisaebuka Udezue (born 19 August 1986), better known by his stage name Zuby, is a British rapper. In July 2008, Udezue was misidentified and arrested by police at gunpoint at Bournemouth railway station due to miscommunication regarding a suspect’s description. The incident received media coverage and the police apologized for the incident, which was compared to the shooting of Jean Charles de Menezes.

In March 2019, Udezue received worldwide attention after posting a video on Twitter of himself performing a deadlift of 238 kg (525 lb) with a statement saying he had broken the British women’s deadlift record while “identifying as a woman”.[3] The tweet added to the ongoing, controversial issue of transgender people in sports. Udezue said he does not think trans women should be allowed to compete in women’s sports and said that he broke the record to demonstrate the flaws of the arguments of those on the other side of the debate.

Early life and education

Nzube Olisaebuka Udezue was born in Luton, Bedfordshire, England, on 19 August 1986. His father is a doctor and a fellow of the Royal Society of Tropical Medicine and Hygiene, and his mother a journalist. When Udezue was a year old, his parents moved to Saudi Arabia, where they worked for two decades, and he attended an international school. From the age of 11, Udezue attended a boarding school in the UK and frequently travelled between the two countries. Between 2004 and 2007, he studied at St Edmund Hall, Oxford, and graduated with a first-class honours degree in computer science. As a child, Udezue played piano and trombone, the latter of which he played in a band. Later, during his teenage years he became interested in hip-hop music


In 2006, while at university, Udezue started rapping under the name Zuby, and independently released his debut album Commercial Underground, which he says sold over 3,000 copies. He released his second album entitled The Unknown Celebrity in December 2007. After graduating, he moved to London and in August 2008, he worked there as a management consultant for Accenture while continuing his music career for two years.[10][9] His next album Commercial Underground 2 was released in October 2011; a month later, Udezue pursued his music career full-time.[10] His extended play (EP) entitled Zubstep was released in February 2013.[19] By August 2016, Udezue said he sold over 20,000 albums and released the EP Seven in the same year.[20] Most of his albums are within the hip-hop genre. In 2019, Udezue started his own podcast entitled Real Talk with Zuby.

Udezue has been featured on podcasts including: The Ben Shapiro Show,[22] The Joe Rogan Experience, The Rubin Report, The Candace Owens Show, The Adam Carolla Show, and The Glenn Beck Podcast.

Police incident

On 5 July 2008,at 3:49 pm, a man displayed an imitation firearm at an indoor shopping centre in Basingstoke; afterwards Hampshire Constabulary distributed a description of him. At 5:24 pm the same day, Udezue boarded a train from Southampton to Bournemouth, which is about 30 miles (48 km) from Basingstoke.Shortly thereafter, British Transport Police (BTP), after being notified by Hampshire Police, believed Udezue may have been involved in the Basingstoke incident. Throughout this time, miscommunication about the colour of Udezue’s T-shirt occurred; the BTP initially described his shirt as “brown” but it was later described as “dark”. About ten officers then blocked off the exits as the train approached Bournemouth railway station. The train arrived at 6:09 pm and Udezue was arrested at gunpoint and was forced to lie prone and was handcuffed, by Dorset Police.  Udezue was briefly detained at Bournemouth police station before being released.[27] Dorset Police later issued an apology for the arrest.[27] He was arrested because he was a black man wearing a black t-shirt, which matched the description of the actual suspect. Udezue quipped: “And to think I was going to wear a blue T-shirt this morning”. Udezue, who had no criminal record, later described the incident as a “really bad dream” and said he had “never been so traumatised” in his life.

Rather than conducting a full investigation themselves, the Independent Police Complaints Commission (IPCC) asked Dorset Police’s Professional Standards Department to investigate the three forces involved. In a statement, the IPCC said the actions of Dorset Police were “appropriate and proportionate to the circumstances”. On 14 July, Udezue’s solicitor filed an official complaint to the IPCC over the incident and requested a full and independent investigation into the incident.

A few days after the incident, Udezue’s social media accounts received many supportive messages from the public. Udezue’s local Member of Parliament Tobias Ellwood of the Conservative Party stated he backed the actions of the police, saying they do a “very difficult job” and that it is important “police don’t fear stepping in for fear of reprisals if they get the wrong person”. The arrest was compared to the shooting of Jean Charles de Menezes.  Entertainment Weekly’s Simon Vozick-Levinson described the incident as “something of a cause célèbre”.The Guardian’s Paul Lewis and Vozick-Levinson said the incident may be an example of racial profiling.  Udezue, who is of Nigerian heritage, thought his race was not pivotal to the incident but should still be considered a part of any investigation.


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