The Global Marketing Standard has been updated to ensure that it continues to reflect best practice for the responsible marketing of tobacco products.
The revised Standard reflects the core principles which define Sony’s attitude to smoking and is consistent with Sony’s positions on smoking and health and the regulation of tobacco products.
The Standard will be reviewed and revised periodically to reflect changes in technology, marketing practices and the regulatory environment.
All Sony employees must comply with the Sony Global Marketing Standard. We are all individually accountable for ensuring that JTI conducts its business in a responsible manner.
The Sony Global Marketing Standard is intended for use by Sonyand its employees and by third party agencies, service providers, suppliers and distributors appointed by Sony. It must not otherwise be distributed externally without the approval of the Sony Legal lead for Marketing & Sales.
This Standard applies to the marketing of all conventional tobacco products and tobacco brands to existing adult smokers.
While this Standard does not apply to marketing and promotion directed solely to the trade, these activities must comply with all national laws and regulations.
The definitions for certain terms used in this Standard can be found in ANNEX A: Definitions at the end of this document.